Our take
Brightpick is the easiest warehouse robot company in this group to price before a sales call. It publishes a monthly rate per robot, an implementation fee, a minimum order, and a contract length, which is rare among mobile robot makers.1,2 The Autopicker drives along ordinary shelving and picks items into order totes itself, so a mid-sized e-commerce or parts distribution site can automate picking without building a fixed grid or conveyor network.3,6
The tradeoffs are scale and age. The current Autopicker 2.0 launched in 2025, the company was founded in 2021, and the minimum deployment is 15 robots on a three-year term, so this is a commitment for sites with steady volume rather than a trial for a small shop.4,1,2
Scores by criterion
Company durability is 5.5 mainly because revenue at Brightpick s.r.o., the Slovak operating company, fell 43% in 2025 to about EUR 9.0 million from about EUR 15.8 million in 2024, according to its filed financial statements as compiled by Statistiky.sk.9
Each criterion is defined on our methodology page.
Who uses Brightpick and what it's for
Brightpick sells to warehouses that fulfill many small orders: online grocery, pharmacy, auto parts, and consumer electronics accessories. Customers include Rohlik Group, Dr. Max, The Feed, Superior Communications, and NAPA, which Brightpick calls its first automotive customer and its largest US customer to date.5,6,7
Buyers usually weigh Brightpick against goods-to-person systems such as cube storage or shuttles, and against mobile robots that bring shelves or totes to human pickers. Brightpick's pitch is that one robot type both moves totes and picks items, which removes the human picker for many products.3
A robot that picks as well as moves
Autopicker is a mobile robot that picks items itself inside the storage aisles and drops them into an order tote, then carries finished orders to packing. Items it cannot pick, such as heavy or awkward goods, can be brought to a station where a worker completes the pick, so a site can keep its whole inventory in one system.3 Brightpick says the 2025 Autopicker 2.0 added new hardware and picking while the robot moves.4
The robots run on standard shelving, which Brightpick says takes 3 to 4 weeks to install on site and can be reconfigured or moved later. They use 3D vision and can work with the lights off, which lets customers such as The Feed run unattended night shifts.3,4 A companion robot, Giraffe, reaches storage up to 19 feet (5.8 meters) high. In 2025 the fleet traveled 1 million kilometers, picked 16 million items, and dispatched 8 million totes.3,4
Published robots-as-a-service pricing
Brightpick's pricing page lists Autopicker from $2,190 per month and says robots are available as a service or as a capital purchase, starting from a minimum of 15 robots per warehouse.1 A separate explainer gives the full structure: $1,900 to $2,200 per robot per month depending on installation size and term, a $1,000 per robot implementation fee with a $70,000 minimum, and a three-year minimum term. Monthly fees include software, remote support, on-site service, and preventive maintenance. The customer buys the shelving and totes.2
That is close to a full public price list. The missing pieces are shelving costs and pricing for the larger Gridpicker system, which is quoted by project.1
Competition
Brightpick competes with three kinds of warehouse automation: mobile robots that carry totes to human pickers, storage grids that bring bins to a picking station, and other mobile robot makers. Locus Robotics, AutoStore, and Exotec are the most direct alternatives, and Vecna Robotics overlaps for sites that also move cases and pallets.
| Company | Product | Pricing model | Deployment footprint | Where Brightpick wins or loses |
|---|---|---|---|---|
| Brightpick | Autopicker | Robots as a Service from $2,190 per robot per month, 15-robot minimum, three-year term1,2 | Drives along existing shelving and picks items itself, no fixed grid3 | Published price and robotic picking in the aisle; young product and a 15-robot minimum |
| Locus Robotics | Mobile robots that carry totes while associates pick10 | Robots as a Service with deployment and 24/7 support included; no public rate10 | More than 150 customers; 10 to 1,000+ robots per site; no fixed infrastructure10 | Locus wins on installed base and integrations with over 65 WMS and ERP systems. Brightpick wins on a published price and on robots that pick items rather than only carry them. |
| AutoStore | Cube storage grid with robots on top that deliver bins to ports11 | Capital system priced by design; no public rate11 | About 2,000 systems worldwide11 | AutoStore wins on storage density and a long track record. Brightpick wins on installing without building a grid, and on a monthly price buyers can model before a sales call. |
| Exotec | End-to-end warehouse system from an integrator that also makes its own robots12 | Project-based; no public rate12 | Over 75 brands worldwide12 | Exotec wins for large, high-throughput sites that want one vendor to design the whole building. Brightpick fits mid-sized sites that want to keep their shelving. |
| Vecna Robotics | Autonomous pallet jacks and tuggers with human case pickers13 | Quote only; Robots as a Service offered13 | Distribution centers moving cases and pallets13 | Vecna wins for case and pallet flows. Brightpick wins for each-picking of small items into order totes. |
Source: Robotics Reviewed analysis of company product pages, filings, and announcements, October 2026.
Limits
The minimums are real: 15 robots, a $70,000 implementation floor, and a three-year term.1,2 A site that ships a few hundred orders a day may not reach the payback Brightpick shows in its case studies.
The product is young. Autopicker 2.0 shipped in 2025, and some newer installations had not been announced by the end of that year.4 Gridpicker is not available for sale in Germany.1
Revenue is not public. Brightpick s.r.o., the Slovak operating company, had 2025 revenue of about EUR 9.0 million, down 43% from about EUR 15.8 million in 2024, according to its filed financial statements as compiled by Statistiky.sk; that excludes the US entity.9 Our estimate for the whole company is $15 million to $20 million, based on that filing and Brightpick's November 2024 statement that it expected the US to generate half of its revenue in 2024.9,5
What customers say
Where it helps
The installation went very smoothly. We kept the conveyor system in place as a backup, but the Brightpick system performed so well that we never had to use it.
The flexibility to expand, reconfigure, and move the system was a major selling point for us.
Brightpick’s expertise in warehouse automation will help optimize our store network’s handling, replenishment, and overall performance.
Where it falls short
We found no independent customer reviews of Brightpick on business software review sites. The drawbacks buyers raise in Brightpick's own documentation are the 15-robot minimum, the three-year term, and the extra cost of shelving and totes.1,2
Where customer reviews couldn't be found, our analysts attempted to give a voice to buyer sentiment, drawing on real information from review sites, forums and product documentation. Based on: Brightpick pricing page and robots-as-a-service explainer.
Leadership
Tomas Kovacovsky
Chief technology officer and co-founderKovacovsky was one of the three PhD students who started Photoneo in 2013, and he leads technology at Brightpick.8
Sources
- Brightpick, Pricing, accessed October 31, 2026
- Brightpick, How Brightpick’s RaaS works, accessed October 31, 2026
- Brightpick, Autopicker, accessed October 31, 2026
- Brightpick, 2025: a year of milestones, accessed October 31, 2026
- Brightpick, Brightpick raises $12 million to accelerate rollout in the US, November 12, 2024, accessed October 31, 2026
- Brightpick, Superior Communications case study, accessed October 31, 2026
- Brightpick, Brightpick and NAPA partnership, accessed October 31, 2026
- Brightpick, About us, accessed October 31, 2026
- Statistiky.sk, Brightpick s. r. o. financial filings, accessed October 31, 2026
- Locus Robotics, Homepage, accessed October 31, 2026
- AutoStore, Homepage, accessed October 31, 2026
- Exotec, Homepage, accessed October 31, 2026
- Vecna Robotics, Vecna Robotics raises $31 million to meet demand for flexible dock-to-dock automation, September 10, 2026, accessed October 31, 2026
- Brightpick, A conversation with Jan Zizka, Brightpick CEO and co-founder, accessed October 31, 2026
