Brad Bogolea

Brad Bogolea: Co-founder and CEO of Simbe Robotics

Brad Bogolea is a co-founder and the chief executive of Simbe Robotics, which makes the Tally robot and sensors that track what is on store shelves.

RoleCo-founder and CEO
Company based inSan Francisco, California

Energy and wireless sensors

Bogolea holds a bachelor of science in computer science and engineering from Pennsylvania State University, where he later returned as an entrepreneur in residence.2

He spent 10 years in the energy and wireless sensor industry, most recently at Silver Spring Networks, leading global product management and business development for its energy management and data analytics platform.2

Simbe and Tally

He co-founded Simbe with Mirza Akbar Shah and Jeff Gee, and in November 2015 brought Tally to market as an autonomous shelf auditing robot. The National Retail Federation Foundation named him to its list of People Shaping Retail's Future.1,2

Simbe reported more than 3,000 units under contract in 2026, across more than 75 retail banners.3

Retail is one of the clearest proving grounds for physical AI at commercial scale, and this is just the beginningBrad Bogolea, Simbe announcement

Sources

Photo: Simbe, Who we are.