Our take
inVia is a good fit for mid-sized e-commerce and retail warehouses that want automation without new racking or a large capital outlay. Its robots work in existing shelving, and the subscription is priced on productivity rather than robot count.1,3
The software is the stronger story now. inVia Logic orchestrates picking, replenishment, and labor, and CEO Lior Elazary says about half of customers use it without the robots. The trade-offs are no public price, a small company that last raised a priced round in 2021, and evidence that comes mostly from its own case studies.4,6,5
Scores by criterion
Each criterion is defined on our methodology page.
Who uses inVia and what it's for
inVia sells to e-commerce fulfillment, retail, and third-party logistics warehouses that ship each-pick orders, including Scholastic Canada and merchandise fulfiller Futureshirts.1,4
Typical uses are goods-to-person picking, replenishment, and slotting, with the software also directing people who pick by hand.1,4
History
Lior Elazary, Dan Parks, and Randolph Voorhies founded inVia in 2015. Elazary earlier co-founded EdgeCast, a content delivery network that Verizon bought in 2013.2,7
inVia raised a $30 million Series C in July 2021, led by Microsoft's M12 and Qualcomm Ventures, bringing total funding to $59 million. It said 2020 revenue rose 600%.5
Robots, PickerWall, and inVia Logic
inVia Picker robots retrieve totes from existing shelving and bring them to people. PickerWall is a pick and put wall the robots rebuild each day from that day's orders, with robots on one side and people on the other.1
inVia Logic makes more than a million decisions a day to tell people and robots what to do, when, and where inventory should sit. inVia says software alone raises productivity two to three times and adding robots raises it five times.4
Pricing
inVia sells robots as a service. It owns, runs, and maintains the robots, and customers pay a monthly subscription based on throughput rather than buying hardware. It does not publish rates.3
Competitive landscape
| Company | Product | Pricing model | Deployment footprint | Where inVia wins or loses |
|---|---|---|---|---|
| inVia Robotics | Goods-to-person robots, PickerWall, and inVia Logic software1 | Monthly subscription tied to throughput; rates not published3 | Mid-sized e-commerce sites; about half of customers use software only6 | Works in existing shelving; rates not published |
| Brightpick | Autopicker16 | Robots as a Service from $2,190 per robot per month, 15-robot minimum, three-year term8,17 | Drives along existing shelving and picks items itself, no fixed grid16 | Brightpick wins on a published monthly price per robot. inVia wins on software that also directs manual pickers. |
| Locus Robotics | Mobile robots that carry totes while associates pick12 | Robots as a Service with deployment and 24/7 support included; no public rate12 | More than 150 customers; 10 to 1,000+ robots per site; no fixed infrastructure12 | Locus wins on fleet scale. inVia wins on goods-to-person picking for smaller sites. |
| AutoStore | Cube storage grid with robots on top that deliver bins to ports14 | Capital system priced by design; no public rate14 | About 2,000 systems worldwide14 | AutoStore wins on dense cube storage. inVia wins on keeping existing shelving with no capital outlay. |
| Exotec | End-to-end warehouse system from an integrator that also makes its own robots15 | Project-based; no public rate15 | Over 75 brands worldwide15 | Exotec wins on high-throughput storage for large sites. inVia wins on a smaller subscription start. |
Limits
No rates are published, so buyers cannot compare its subscription with per-robot prices from rivals without a quote.3
The last disclosed priced round was the $30 million Series C in 2021, and revenue is not disclosed. We estimate revenue at $8 million to $20 million, based on $59 million raised, a business that has shifted toward software, and the customer base it describes. This is an estimate, not a reported figure.5,6
Most published results come from inVia's own case studies rather than independent audits.4,1
What customers say
Where it helps
We've integrated inVia's full Robotics-as-a-Service solution, including the software that optimizes our workflows and the robots to automate the tasks. It was a minimal investment in CapEx and we were able to use the existing floor space to triple our pick rates and reduce our labor shortage woes all in one shot.
At Futureshirts, inVia reports a 500% productivity increase, a 350% rise in order processing rates, and a 99% drop in picking errors after deploying its software.4
Where it falls short
Very large sites that want dense new storage built from scratch may prefer cube storage systems such as AutoStore or Exotec.
Leadership
Lior Elazary
Co-founder and chief executive officerElazary co-founded inVia in 2015 after co-founding EdgeCast, which Verizon bought in 2013.7
Dan Parks
Co-founder and chief operations officerDr. Parks oversees manufacturing, deployment, and remote monitoring of inVia robots.2
Randolph Voorhies
Co-founder and chief technical officerDr. Voorhies leads the engineering team that builds inVia's software.2
Kurt Nantkes
Chief revenue officerNantkes joined in 2019 to lead sales after leading go-to-market strategy at Fetch Robotics.2
Sources
- inVia Robotics, Homepage, accessed November 3, 2026
- inVia Robotics, About, accessed November 3, 2026
- inVia Robotics, Robotics as a service, accessed November 3, 2026
- inVia Robotics, Futureshirts transforms fulfillment operations with inVia warehouse automation software, accessed November 3, 2026
- The Robot Report, inVia Robotics raises $30M Series C for warehouse automation, July 28, 2021, accessed November 3, 2026
- Whserobotics, How is AI changing warehousing jobs?, October 1, 2026, accessed November 3, 2026
- Los Angeles Business Journal, Valley 200 2024: Lior Elazary, accessed November 3, 2026
- Brightpick, Pricing, accessed November 1, 2026
- Brightpick, Brightpick and NAPA partnership, accessed November 1, 2026
- Brightpick, 2025: a year of milestones, accessed October 31, 2026
- Brightpick, About us, accessed November 1, 2026
- Locus Robotics, Home page, accessed November 1, 2026
- Locus Robotics, Customers, accessed November 1, 2026
- AutoStore, Home page, accessed November 1, 2026
- Exotec, Home page, accessed November 1, 2026
- Brightpick, Autopicker, accessed November 1, 2026
- Brightpick, How Brightpick’s RaaS works, accessed October 31, 2026
