PRLab

Scores by criterion

Pricing transparency (5.0): it publishes typical market ranges for robotics PR but tailors its own packages^2,1.

Robotics and B2B tech expertise (7.8): a dedicated robotics practice with Smart Robotics and Addverb as named clients^2,4,5.

Client results evidence (7.3): coverage counts and audience numbers for named robotics clients, but no pipeline or revenue results^4,5.

Company durability (6.0): founded in 2018, with more than 200 clients and five offices^1,3.

Service breadth (5.8): media relations and thought leadership PR only².

Each criterion is defined in how we score marketing agencies.

Who uses PRLab and what it's for

PRLab works with B2B tech companies from seed-stage startups to funded scaleups, and says it has supported more than 200 clients³. Its robotics practice serves automation companies, collaborative robot makers, and robotic system providers².

The typical buyer is a robotics company entering new markets in the US or Europe that needs trade and business press coverage.

Services and pricing

PRLab offers media relations and executive thought leadership, aiming at outlets such as The Robot Report and Robotics Business Review². It says its PR strategies are custom-made for each client¹.

On its robotics page, PRLab says industrial robotics companies with quarterly announcements typically spend $15,000 to $28,000 a month on PR, and project-based launches cost $15,000 to $50,000². These are market ranges, not a PRLab price list.

Robotics work

Since 2022, PRLab has run PR for Smart Robotics, a Dutch warehouse automation company, producing more than 300 pieces of coverage with an online audience of 18.2 million and a readership of 380,000. In March 2024 the program expanded to the Benelux and DACH regions⁴.

For Addverb, an intralogistics robotics company, PRLab ran a nine-month program to build credibility in English-speaking markets in Europe and the US⁵.

Company size and durability

Matias Rodsevich founded PRLab in 2018. It lists offices in Amsterdam, Austin, Stockholm, Munich, and Madrid¹. It does not publish revenue or headcount. Robotics Reviewed estimates a team of about 25 to 30 people and yearly revenue of roughly $3 million to $5 million, based on third-party company listings and the PR budgets it publishes. This is an estimate, not a reported figure.

Competitive landscape

Limits

PR only: no SEO, paid media, websites, or marketing automation².

Its own prices are not published¹.

Results are coverage and audience counts, not leads or revenue⁴.

What customers say

Where it helps

PRLab's robotics case studies stress coverage volume and market expansion, such as Smart Robotics' move into Benelux and DACH media⁴.

Where it falls short

PRLab's own Smart Robotics case study notes fluctuations in PR coverage during the partnership⁴.

Where customer reviews couldn't be found, our analysts attempted to give a voice to buyer sentiment, drawing on real information from review sites, forums and product documentation. Based on: PRLab case studies, robotics practice page, and about page, accessed November 1, 2026.

Leadership

• 

  Matias Rodsevich

  Founder and CEO

  Launched PRLab in 2018 after working in-house at SaaS companies¹.

  Read full profile

Sources